Mascara
We know there is nothing quite as feminine as fluttering lashes — thick, long and luscious of course. Volumized, clump-free eyelashes are naturally pampered with olive fruit, organic shea butter and moroccan argan
Beauty is our culture. A Family Beauty Legacy Since 1966.
- New
New Beauty
Check out our newest skin adoring beauty creations. Loaded with benefits, just for you!
- New Creations
- Vegan Friendly
- Best Sellers
- Offers & Specials
- MODE TV
- Face
Natural Skin™
We are the girls who believe imperfections are perfections, but sometimes skin's undesirables need
some tlc- Liquid Foundation
- Powder Foundation
- Concealer
- Cheeks
- Highlighter
- Multi-Use
- Roll On Glitter
- Eyes
Eyeshadow Absolute™
We are the girls who believe in unadulterated femininity. Irresistible color. Woo-worthy results.
- Mascara
- Eyeshadow
- Roll On Eyeshadow
- Eyeliner
- Eyebrows
- Brightener
- False Eyelashes
- Cheeks
Blush Absolute™
We are the girls who believe blushing leads to love and a radiant healthy glow
- Pressed Powder & Cream Blush
- Color Stick
- Lips
Virgin Matte™ Areni Noir Lipstick
We are the girls who make the first move and believe in statement making lips without saying a word
- Lustre Lipstick
- Matte Lipstick
- Lip Gloss
- Roll On Lip Gloss
- Lip Tint
- Lip Liner
- Lip Balm
- Lip Treatment
- Nails
7 Soir™ Le Vernis Nail Lacquer
We are the girls who delight in manicures at midnight and believe in potent fade free color
- 7 Soir Nail Lacquer
- Nail Enamel
- Chrome
- Glitter Effects
- French Manicure
- Top & Base Coats
- Nail Treatments
- Cuticle Care
- Shop All Nail Colors →
- Brushes & Tools
Level Up
We are the girls who believe effortless results begin with the best beauty tools
- Face Brush
- Brush Sets
- Makeup Sponges
- Hair
Nourish+Energize
We are the bold hearts who thinks skincare first, that's why we care for our hair from root to tip
- Shampoo
- Conditioner
- Discover
A Family Beauty Legacy Since 1966
The First Family of nail polish to the originators of high performance naturals in color cosmetics, mastering a culture of beauty is a family tradition
- Our Story
- The Heritage
- POTENT Naturals™
- Press
Brown 
Black 
Clear 
⚡ Our sister-powered realm of epic natural
beauty is proudly made in NY USA and
never tested on animals ⚡
We're MODE, the originators of Potent Beneficial Beauty—we fuse full force color with deliciously nourishing
natural skincare ingredients to create superior performance cosmetics (housed in stripped packaging, of course!)
that's so effortlessly enhancing—because we are the girls who make the first move...TELL ME MORE
A Family Beauty Legacy Since 1966
Mastering a culture of beauty is not only our philosophy but also a family tradition.
Our storied legacy begins in 1966, NYC, with a visionary who created revolutionary never-before-seen
nail polish colors—the groundbreaking innovation that changed the beauty industry forever...TELL ME MORE
