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New
- New Beauty
  
  Check out our newest skin adoring beauty creations. Loaded with benefits, just for you!
- New Creations
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Gifts
Face
- Natural Skin™
  
  We are the girls who believe imperfections are perfections, but sometimes skin's undesirables need
  some tlc
- Liquid Foundation
- Powder Foundation
- Concealer
- Cheeks
- Highlighter
- Multi-Use
- Roll On Glitter
Eyes
- Eyeshadow Absolute™
  
  We are the girls who believe in unadulterated femininity. Irresistible color. Woo-worthy results.
- Mascara
- Eyeshadow
- Roll On Eyeshadow
- Eyeliner
- Eyebrows
- Brightener
- False Eyelashes
Cheeks
- Blush Absolute™
  
  We are the girls who believe blushing leads to love and a radiant healthy glow
- Pressed Powder & Cream Blush
- Color Stick
Lips
- Virgin Matte™ Areni Noir Lipstick
  
  We are the girls who make the first move and believe in statement making lips without saying a word
- Lustre Lipstick
- Matte Lipstick
- Lip Gloss
- Roll On Lip Gloss
- Lip Tint
- Lip Liner
- Lip Balm
- Lip Treatment
Nails
- 7 Soir™ Le Vernis Nail Lacquer
  
  We are the girls who delight in manicures at midnight and believe in potent fade free color
- 7 Soir Nail Lacquer
- Nail Enamel
- Chrome
- Glitter Effects
- French Manicure
- Top & Base Coats
- Nail Treatments
- Cuticle Care
- Shop All Nail Colors →
Brushes & Tools
- Level Up
  
  We are the girls who believe effortless results begin with the best beauty tools
- Face Brush
- Brush Sets
- Makeup Sponges
Hair
- Nourish+Energize
  
  We are the bold hearts who thinks skincare first, that's why we care for our hair from root to tip
- Shampoo
- Conditioner
Discover
- A Family Beauty Legacy Since 1966
  
  The First Family of nail polish to the originators of high performance naturals in color cosmetics, mastering a culture of beauty is a family tradition
- Our Story
- The Heritage
- POTENT Naturals™
- Press

this is what you came for

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richly dressed

1000 Kisses Deep

Shop Nail Lacquer

7 Soir™ Le Vernis Nail Lacquer in 1000 Kisses Deep

unwrap magic

CRÈME DE MINT CHOCOLATE

Lip Glaze Roll On CRÈME DE MINT CHOCOLATE Flavored Lip Gloss

Shop New Creations

The Merry Glazed Set

New

limited-edition

The Merry Glazed Set

Lip Glaze

The Crown Jewels Volume 1

New

limited-edition

The Crown Jewels Volume 1

Angel Dust Glitter

The Crown Jewels Volume 2

New

limited-edition

The Crown Jewels Volume 2

Angel Dust Glitter

'Tis The Season Set

New

limited-edition

'Tis The Season Set

Lip Savior

Lip Glaze Glide On Wet Shine Gloss - Holiday Spice Candy

New

Holiday Flavor

Lip Glaze Glide On Wet Shine Gloss - Holiday Spice Candy

Holiday Spice Candy

Lip Glaze Glide On Wet Shine Gloss - Hot Cocoa Mocha

New

Holiday Flavor

Lip Glaze Glide On Wet Shine Gloss - Hot Cocoa Mocha

Hot Cocoa Mocha

Lip Glaze Glide On Wet Shine Gloss - Crème De Mint Chocolate

New

Holiday Flavor

Lip Glaze Glide On Wet Shine Gloss - Crème De Mint Chocolate

Crème De Mint Chocolate

Lip Glaze Glide On Wet Shine Gloss - Sugar Plum Fairy

New

Holiday Flavor

Lip Glaze Glide On Wet Shine Gloss - Sugar Plum Fairy

Sugar Plum Fairy

Bold Hearts Join In

November 30
Mesmerizing doesn't begin to describe how our Crown Jewels Volume 1 gift set will captivate your inner light! It's limited-edition, mess-free and elevates any look—so grab 'em while you can for yourself and everyone on your wishlist!
November 28
We're gifting our oh-so-creamy-smooth go-to lip perfector in Juicy Ice — jam packed with positively nourishing fruit oils and always conditioning organic shea butter to lock in moisture and glossy shine for the easiest everyday look
November 16
Create your party-ready looks all holiday szn (or make 'em your new everyday faves) with our limited-edition Crown Jewels Volume 2 Angel Dust glitter set, plus its spill proof rollerball makes an easy, mess-free sparkling application everytime.

⚡ Our sister-powered realm of epic natural
beauty is proudly made in NY USA and
never tested on animals ⚡

We're MODE, the originators of Potent Beneficial Beauty—we fuse full force color with deliciously nourishing
natural skincare ingredients to create superior performance cosmetics (housed in stripped packaging, of course!)
that's so effortlessly enhancing—because we are the girls who make the first move...TELL ME MORE

A Family Beauty Legacy Since 1966

Mastering a culture of beauty is not only our philosophy but also a family tradition.
Our storied legacy begins in 1966, NYC, with a visionary who created revolutionary never-before-seen
nail polish colors—the groundbreaking innovation that changed the beauty industry forever...TELL ME MORE

sister powered cosmetics and makeup

a family beauty legacy since 1966

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