Beauty is our culture. A Family Beauty Legacy Since 1966.
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Our Story

Our Story

We are the girls who dream in excess, delight in manicures at midnight and believe imperfections are perfections. We are the bold hearts who think skincare first. As sisters, growing up in the alluring world of the beauty industry, our story begins with the discovery of something magical – when we knew the skincare rituals passed down from our mother mixed with the unparalleled formulary expertise passed down from our father had to be shared. Over 25 years ago, we boldly originated the forward thinking concept of high performance naturals, masterfully fusing full force color with essential skincare benefits. Why? Because we are the only cosmetics brand born out of generations of beauty wisdom — pouring all of our secrets into our products while drawing out the inner beauty that resides in all of us. When it comes to color we don’t believe in rules, we break them. We rock rouge on rouge, nude on vamp and everything in between. We believe that makeup and skincare go hand-in-hand, that's why our cosmetics begin with nourishing potentnaturals™. From skin adoring chardonnay concentrates from the Napa vineyards, intoxicating hand-picked Bulgarian rose petals, luxuriously ancient Armenian Areni Noir wine grapes to rejuvenating wild orchids from the Welsh coast (just to name a few), we travel the world to bring you our finest skincare ingredients. Our sister-powered beauty creations are proudly made in new york and are never tested on animals. And we don't believe in wasteful packaging, so we utilize chic sustainable components that we call stripped packaging because we let our products do the talking. So go ahead, relish in our realm of beneficial beauty that’s so deliciously nourishing, effortlessly enhancing and beautifully transformative because we are the girls who make the first move.
💌 Cristina & Jennifer
  • powered by Potent Natural ingredients cosmetics cruelty free & never tested on animalsmode cosmetics born and made in usastripped packagingvegan cosmetics and makeup
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