Behind The Brand

Welcome to our world

Est. 1989

A Family Beauty Legacy Since 1966

Our Story

We Are MODE

Our Story

Effortless, versatile and undoubtedly effective. These are the uncompromising standards behind MODE. Relish in our realm of beneficial beauty where we fuse the crème de la crème of stellar natural ingredients from around the world with unexpected, vibrant products backed by industry expertise.

A culture of pursuing beauty that brings sparks of pleasure everyday and become the ones you reach for and feel good about. Fashion-led versatile products invented by us — made for you.

All In The Family

Sister Powered

Mastering a culture of beauty is not only our philosophy but also a family tradition continuing from father to daughters, Cristina and Jennifer. Barely taller than the assembly line, the sisters spent their childhood summers under the tutelage of their industry pioneering father soaking up as much beauty knowledge as they could before the launch of MODE.

With memories and contemporary vision inherited, that's how MODE came to be. By originating the concept of high-performance naturals in color cosmetics, creating products with unparalleled color precision coupled with the finest ingredients to a new generation of beauty lovers.

The sisters continue to uphold their rare and rich family beauty legacy with uncompromising passion in creating the highest quality American made beauty products.

“Cristina Samuels and Jennifer Isaac epitomize the strengths of the beauty industry—continuity and tradition propelled by innovation and evolution.”
– Global Cosmetic Industry (GCI) Magazine

jennifer isaac + cristina samuels