• Hello
• Full Of Secrets
• Unlimited Happiness
• White Hot Shock
• Laughing One
• Era Of Awe
• Stroke Of Midnight
• Slip Into Nude
• Throwing Shade
• Yowza
• Tangled In Tulle
• Animalic
• Empress Strikes Back
• Prim & Awkward
• Filthy Rich Soul
• Disturbingly Gorgeous
• Hullabaloo
• Leather Vault
• Cafe Society
• Aristo
• Eye Catcher
• Velvet Cabaret
• Conjuring Friday
• Chiffon Haze
• Dancing Sky
• Chasing Rainbows
• Dash Of Sass
• Girl Meets Boy
• 1000 Kisses Deep
• Tempting Fate
• Dream In Excess
• The Sophisticate
• Royal Court
• Diablo
• Silk Canvas™ Primer
• Hypershine Top Coat
• Mattefique™ Matte Top Coat
• Citron Elixir™

Discover a new era of nail color from the pioneering visionary who introduced the world to never-before-seen nail polish colors in 1966, setting the global standard for nail color and revolutionizing the color cosmetics industry forever — we are the First Family of Nail Polish.

No manicure or pedicure begins without a Silk Canvas™ on which to paint – the essential 1st step. Our 10-free Smooth & Strong Nail Primer fills in ridges and evens out imperfections with POTENTNaturals™ Silk providing a pristine canvas for a perfect mani.

Adore your nails with our proprietary ElixirNoir™ complex bonding with its advanced flex polymers for chip-defying resistance and built in UV protection. We're giving a boost with Biotin to help strengthen while our ancient POTENTNaturals™ Areni Noir Wine Grape extract helps fortify against everyday wear and tear.

Because we're all about efficiency, we engineered an exceptional pro-wide and dense brush with over 600 silky fibers (holds double the lacquer of traditional nail polish brushes) to contour effortlessly ensuring incredibly fast and even applications.